Spendwith Aims to Empower Social Media Users to Support Women-Owned Businesses


Spendwith Aims to Empower Social Media Users to Support Women-Owned Businesses

Cultural Shopping App Poised to Fuel Growth of One of the Fast-Growing Segments of Entrepreneurs

ATLANTA – Spendwith, a new crowd-organized cultural shopping app, is poised to help fuel the success of women business owners. The app allows consumers to filter social media posts promoting brands and easily identify those owned by women to better inform their shopping decisions.

According to data collected by Walmart, Inc., 90 percent of female consumers are intentional in their efforts to support women-owned businesses with their spending power. Spendwith helps these consumers to easily identify and shop with women-owned businesses and brands, which comprise more than one-third of U.S. businesses and are one of the fastest growing segments of the U.S. economy.

“Spendwith is revolutionizing the way consumers discover new products, and helping them to spend their money with brands that align with their culture, passion, values, and preferences,” said Jibril Sulaiman, chief executive officer. “The success of the film ‘Black Panther Movie’ is an example of how a connection with an identity influences purchasing. Spendwith leverages that trend in a quest to become the Google of cultural shopping.”

Spendwith is a social aggregator platform that combines the curation functionality of Pinterest with the shopping focus of Amazon. The platform provides social media users with the ability to bookmark existing social media posts to their own personalized shopping lists. They can also browse categories and discover new shopping destinations, all organized by culture and demographics.

“When we combine commerce and culture, we tap into huge revenue potential,” said Sulaiman. “This is an aspect of consumer behavior that has not been fully capitalized on by any other aggregator platform. Our goal is to be a trailblazer in this space.”

Spendwith also easily connects consumers to Asian-American, Black, Latino, LGBT, Muslim, Jewish, and veteran-owned brands. For more information about the app, or for early-stage investment opportunities visit https://spendwith.com.  The app is currently available for Android and iOS devices.