Starbucks Debacle Offers Opportunity to Lend Widespread Support to Businesses That Respect the Black Dollar


Starbucks Debacle Offers Opportunity to Lend Widespread Support to Businesses That Respect the Black Dollar

CEO of Spendwith Issues Statement; Aims to Help Educate Consumers about the Power of Cultural Identity Purchasing

ATLANTA – Following an incident of racial profiling and the arrest of two African-American men at a Philadelphia Starbucks, Spendwith is educating the public about the power of cultural identity purchasing and it’s unique way of enhancing the shopping practice.

The Atlanta Startup recently launched a cultural shopping app that enables shoppers to connect with culture through the things they buy and the services that they use.

“As more consumers call for a boycott of Starbucks, there’s an opportunity for them to effectively demonstrate their buying power by supporting brands that they feel will better respect their culture, preferences, values, and needs,” said Jibril Sulaiman, Spendwith’s chief executive officer.

“Starbucks is the newest addition to a long list of brands that have been forced to bear the brunt of backlash by consumers due to racial discrimination and insensitivity,” he continued. “These situations fuel the need to spend with culture-connected businesses and brands. It’s safe to say this will incident motivate consumers to actively seek out African-American-owned coffee shops to support.”

Spendwith not only empowers culturally conscious consumers, but it also fills a void in the market. It is the only social curation app that allows users to create “shopping lists” of posts relating to culture connected businesses or brands to share with their networks.  Users can browse shopping lists curated by their friends, browse categories of products and services, and discover new shopping destinations, all organized by culture. The app combines the crowdsourcing functionality of Pinterest with the shopping focus of Amazon.

Ironically in a tweet, a week prior to the Starbucks incident, Sulaiman highlighted how he saved the tweet of a local coffee shop owner to his personal list of “coffee spots” in the Spendwith app. The shop, Village Coffee House, is located in the Little 5 Points district in Atlanta and is owned by African-American women.

“The Starbucks debacle has sparked outrage and consequently created a scramble to list African-American owned coffee shops in news articles and on social media.  But when posts that list these businesses are no longer in everyone’s feed and the story is old news, how will these businesses and brands be discovered?” said Sulaiman. “Spendwith provides a permanent tool that provides an ongoing way to highlight businesses by culture and eliminates the future need to scramble in the future.”

Spendwith is an early stage startup that easily connects consumers to Asian-American, Latino, LGBT, Muslim, Jewish, women and veteran-owned brands. For more information about the app or for investment inquiries, visit  The app is currently available for Android and iOS devices.